Samacheer Kalvi Books: Tamilnadu State Board Text Books Solutions

Samacheer Kalvi Books– Tamilnadu State Board Text Books Solutions for Class 1 to 12.

Sunday, October 3, 2021

Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF Download: Tamil Nadu STD 12th Commerce Chapter 14 Marketing and Marketing Mix Notes

            No comments    
Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF Download: Tamil Nadu STD 12th Commerce Chapter 14 Marketing and Marketing Mix Notes
Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF Download: Tamil Nadu STD 12th Commerce Chapter 14 Marketing and Marketing Mix Notes


Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF Download: Students of class can download the Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF Download from our website. We have uploaded the Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix notes according to the latest chapters present in the syllabus. Download Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Chapter Wise Notes PDF from the links provided in this article.


Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF Download

We bring to you specially curated Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF which have been prepared by our subject experts after carefully following the trend of the exam in the last few years. The notes will not only serve for revision purposes, but also will have several cuts and easy methods to go about a difficult problem.


Board

Tamilnadu Board

Study Material

Notes

Class

Samacheer Kalvi 12th Commerce

Subject

12th Commerce

Chapter

Chapter 14 Marketing and Marketing Mix

Format

PDF

Provider

Samacheer Kalvi Books

How to Download Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDFs?

  1. Visit our website - https://www.samacheerkalvibook.com/
  2. Click on the Samacheer Kalvi 12th Commerce Notes PDF.
  3. Look for your preferred subject.
  4. Now download the Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix notes PDF.

Download Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Chapterwise Notes PDF

Students can download the Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF from the links provided in this article.


Question 1.
The initial stage of Marketing system is ……………
a) Monopoly system
b) Exchange to money
c) Barter system
d) Self producing
Answer:
c) Barter system

Question 2.
Who is supreme in the market?
a) Customer
b) Seller
c) Wholesaler
d) Retailer
Answer:
a) Customer

Question 3.
In the following variables which one is not the variable of the marketing mix?
a) Place the variable
b) Product variable
c) Program variable
d) Price variable
Answer:
c) Program variable

Question 4.
Marketing mix means a marketing program that is offered by a firm to its target ………………… to earn profits through the satisfaction of their wants.
a) Wholesaler
b) Retailer
c) Consumer
d) Seller
Answer:
c) Consumer

Question 5.
Which one is the example of an Intangible product?
a) Education
b) Mobiles
c) Garments
d) Vehicles
Answer:
a) Education

II. Very Short Answer Questions.

Question 1.
What is Marketing?
Answer:
Marketing is one of the business functions that all activities that take place in relation to markets for actualise potential exchanges for the purpose of satisfying human needs and wants.

Question 2.
Define marketing mix.
Answer:
“Marketing mix is a pack of four sets of variables namely product variable, price variable, promotion variable, and place variable”

Question 3.
What is meant by Grading?
Answer:
Grading means the classification of standardized products into certain well-defined classes.

Question 4.
Define product.
Answer:
“A product is anything that can be offered to a market for attention, acquisition, use to consumption that might satisfy a want or a need” – PHILIP KOTLER

III. Short Answer Questions.

Question 1.
What are the objectives of marketing?
Answer:
Baker and Anshen say, “The end of all the marketing activities is the satisfaction of human wants”. The following are the objectives of marketing:

  1. Intelligent and capable application of modem marketing policies.
  2. To develop the marketing field.
  3. To develop guiding policies and their implementation for a good result.

Question 2.
What is need for market and explain the concept of marketing?
Answer:
Market is needed for the following:

  • To the movement of goods from the manufacturer to the consumer.
  • To increase the standard of living of the people.
  • To increase the national income
  • To increase employment opportunities.

Concept of marketing:
What I can sell?

  • Make what you can sell, but do not try to sell what you can make Shall I first create products?
  • No, first create a consumer, then create products.

Shall I love my products?
No, love your customers not the products.

Who is supreme in the market?
Customer is supreme or king.
Who will shape my decision?
Customers’ preferences shape your decisions.

Question 3.
What are the factors affecting the Price of the Product? COMMO
Answer:
Factors affecting Price of product/service:
(a) Internal Factors:

  1. Marketing Objectives
  2. Marketing Mix Strategy
  3. Organizational considerations
  4. Costs
  5. Organization Objectives

(b) External Factors:

  1. The market after demand
  2. Competition
  3. Customers
  4. Suppliers
  5. Legal factors
  6. Regulatory factors..

Question 4.
What do you mean by marketing mix? Describe any two elements.
Answer:

  • Marketing mix means a marketing programme that is offered by a firm to its target consumers to earn profits through the satisfaction of their wants.
  • It is a mixture of four ingredients namely 4Ps.
    • Product
    • Price
    • Place
    • Promotion.
    • Product
  • “Product” is the main element of marketing.
  • Without a product, there can be no marketing.
  • Price is the value of a product expressed in monetary terms.
  • t is the amount charged for the product.

IV. Long Answer Questions.

Question 1.
Discuss the evolution of marketing.
Answer:
Barter system:
Before the invention of money, goods were exchanged for goods.

Production orientation:

  • Producers more cared about the mass production of goods for the purpose of profit.
  • They cared very little about the customers.

Sales orientation:

  • The stage witnessed a major change in all the spheres of economic life.
  • Sales become the dominant factor, neglect the consumer needs and satisfaction.

Marketing orientation:
Customer’s importance was realized, but only as a means of disposing of goods aggressive advertising is used to compete for the stiff competition.

Consumer orientation:
Under this stage only such products are brought forward to the market which are capable of satisfying the tastes, preferences and expectations of consumer satisfaction.

Management orientation:
It assumes a managerial role to co-ordinate the business activities with the objective of planning, promoting and services to the present and potential consumers.

Question 2.
Why marketing is important to society and individual firms? Explain.
Answer:
To the Society:

  • Marketing is a connecting link between the consumers and the producers
  • Helps in increasing the living standard of people.
  • Helps in increasing the nation’s income.
  • Helps to increase employment opportunities.
  • II creates a modern cultivator.
  • Reduction in the cost of marketing is a direct benefit to society.
  • It includes all activities in the creation of Form, place, time, and possession utilities.

To the individual firms:

  • It generates revenue [profit] to the firm.
  • It helps the development of business and creates employment opportunities for people.
  • It provides information to the top management for taking an overall decision on production
  • Marketing and innovation are two basic functions of all business, the world is dynamic.

Question 3.
Narrate the elements of the marketing mix.
Answer:

Marketing mix means a marketing programme that is offered by a firm for the satisfaction of human wants. There are four elements of the marketing mix:

  1. Product: A Product is the main element of marketing. Without a product, there can be no marketing.
  2. Price: Price is the value of a product expressed in monetary terms. It is the amount charged for the product.
  3. Place (Physical Distribution): An excellent quality product, with a good price, will be waste, if it is not transferred from the production place to the consumption place.
  4. Promotion: An excellent product with a competitive price cannot achieve a desired success and acceptance in the market, with special features are conveyed to the consumers.

12th Commerce Guide Marketing and Marketing Mix Additional Important Questions and Answers

I. Choose The Correct Answer.

Question 1.
…………………………………….. Creates place utility.
a) Transport
b) Warehouse
c) Bank
d) Insurance
Answer:
a) Transport

Question 2.
Warehouse creates …………………………… utility.
a) Form
b) Place
c) Time
d) Possession
Answer:
c) Time

Question 3.
Before the invention of money, goods were exchanged for goods known as …………..
a) Trade
b) Commerce
c) Business
d) Barter
Answer:
d) Barter

Question 4.
Pick the odd one out:
a) Grading
b) Branding
c) Packing
d) Warehousing
Answer:
d) Warehousing

Question 5.
Pick the odd one out:
a) Price
b) Promotion
c) Place
d) Power
Answer:
d) Power

Question 6.
Choose the correct statement
i. Transport creates place utility.
ii. Were house creates time utility.
iii. Storage creates from utility

a) (i) and (ii) correct
b) (ii) and (iii) correct
c) All are correct
d) (i) and (ii) correct (iii) incorrect
Answer:
d) (i) and (ii) correct (iii) incorrect

Question 7.
Which one is not the correct method?
a) Promotion – Advertisement
b) Branding – Name
c) Packaging – Wrapping
d) Grading – Value
Answer:
d) Grading – value

Question 8.
Which of the following elements is the related marketing mix?
a) Place
b) production
c) consumption
d) trade
Answer:
a) place

II. Match The Following

Question 1.
Match list-1 with list-2

List-1

List-2
(i) Branding 1. Movement of goods
(ii) Pricing 2. Preservation of goods
(iii) Storage 3. Sum of the values
(iv) Transportation 4. Symbol

Answer:
a) (i) 4, (ii) 3, (iii) 2, (iv) 1

Question 2.
Match list-1 with list-2

List-1

List-2
i. Price 1. Advertisement
ii. Product 2. Terms and condition
iii. Place 3. Distribution
iv. Promotion 4. Innovation

Answer:
a) (i) 2, (ii) 4, (iii) 3, (iv) 1

III. Assertion and Reason.

Question 1.
Assertion [A]: Movement of goods from the place of production to the place of consumption by means of transport
Reason [R]: It creates place utility,
a) (A) is false (R) is true
b)(A) is true (R) is true
c) (A) is false (R) is false
d) (A) is true (R) is false
Answer:
b) (A) is True (R) is True

Question 2.
Assertion [ A]: Product is the main element of marketing.
Reason [R]: There can be no market without a product.
a) Both (A) and (R) are correct
b) Both (A) and (R) are incorrect
c) (A) is correct
d) (R) is correct
Answer:
a) Both (A) and (B) is correct

IV. Very Short Answer Questions.

Question 1.
Define marketing.
Answer:
“Marketing is concerned with the people and the activities involved in the flow of goods and services from the producer to the consumer”. -AMERICAN MARKETING ASSOCIATION.

Question 2.
What are the functions of exchange? BAS
Answer:

  • Buying
  • Assembling
  • Selling

Question 3.
Give the traditional marketing mix. 4Ps
Answer:

  • Price
  • Product
  • Place
  • Promotion

Question 4.
Give the modern marketing mix. 4Ps
Answer:

  • People
  • Performance
  • Programme
  • Process

Question 5.
What are the functions of marketing? G.B. GILES.
Answer:

  • Market research
  • Planning
  • Product development
  • Promotion
  • Distribution
  • Service offer sales

Question 6.
What are the functions of marketing? CLARK AND CLARK.
Answer:

  • Functions of exchange
  • Functions of physical supply
  • Facilitating functions.

Question 7.
Define price.
Answer:
“Price is the amount of money charged for a product or service or the sum of the values that consumers exchange for the benefits of having or using the product or service”. – PHILIP KOTLER

Question 8.
Give any two internal factors affecting the price of product/service. COMMO
Answer:

  • Costs
  • Organizational objectives
  • Marketing objectives
  • Marketing mix strategy
  • Organizational consideration

V. Long Answer Questions.

Question 1.
Explain the functions of physical supply.
Answer:
Transportation:

  • Transport means carrying goods and services from one place to another. [Goods- men.]
  • It creates place utility by moving goods from the places when they are available in plenty to places where they are needed.
  • Types of transport – land, water, and air.

Storage:

  • Generally, there is a time gap between production and consumption of goods.
  • It involves the holding and preservation of goods from the time of production to the time of consumption.

Warehousing:
It creates time utility by storing the goods throughout the year and releasing them as and when they are needed.

Question 2.
What are the facilitating functions of marketing?
Answer:

  • Financing: Long term – medium term and short term financing.
  • Risk bearing: Time – place – competition – human and political risks.
  • Grading: It means the classification of the standardized product into certain well-defined classes.
  • Branding: It means giving a name or symbol to a product to differentiate it from a competitive product
  • Packing: It means wrapping and crating of goods before distribution.
  • Pricing: Price must be determined only to offer to take all the relevant factors into consideration.

Question 3.
What is marketing?
Answer:

  • Marketing is one of the business functions that all activities that take place in relation to markets for actualizing potential exchanges [from the producer to the consumer] for the purpose of satisfying human needs and wants.
  • Selling is basically concerned with putting the goods into the hands of the buyers for a price.
  • But marketing is much wider than selling.
  • It is an evolution rather than revolutionary.
  • Marketing is what a marketer does. It is not clear to understand the meaning.
  • It is one of the oldest professions in the world.
  • The traditional objective of marketing had been to make the goods available at places where they are needed.
  • This idea was later on changed by shifting the emphasis from exchange to satisfaction of human wants.
  • Marketing must first find out what customers want and then plan a product to satisfy the wants.

Question 4.
State to advantages of warehousing.
Answer:
Storage:

  • There is a time gap between production [supply] and consumption [demand].
  • During the time gap, the goods may be damaged or destroyed or perished.
  • For that goods need storage or warehouse.
  • It creates time utility.

Equalization of demand and supply:

  • It equalizes the demand and supply of goods.
  • Storing the goods- when there is no demand.
  • Releasing the goods – when there is a demand.

Price stabilization:

  • It ensures price stabilization.
  • It controls the price fluctuations.
  • The price of commodities more or less uniform throughout the year by storing the goods, if there is no demand and releasing the goods if they are demanded.

Risk bearing:
When the goods are in the warehouse, in case of damage due to flood fire, theft, etc., the warehouse keepers compensate the loss of the owner of the goods.

Finance:
By pledging warehouse receipt or warehouse warrant, a depositor can get loans from financial institutions.

Question 5.
How market information is helpful to the invention of a new product in the market?
Answer:

  • Strong knowledge of customers.
  • Marketing research – process for marketing opportunities- problem-solving collecting- analyzing marketing information.
  • Control over fact – the responsibility of the marketing research director.
  • Design research carefully and supervise its execution.
  • Various combinations of people, technologies for managing marketing information.
  • Broader management and strategy decisions.
  • Research consumer performance to contribute to improving decision-making performance.
  • It is helpful to accurate needs and decision-making by the marketer to be a regular source of information about marketing and trading brand awareness.

How to Prepare using Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF?

Students must prepare for the upcoming exams from Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes PDF by following certain essential steps which are provided below.


  • Use Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix notes by paying attention to facts and ideas.
  • Pay attention to the important topics
  • Refer TN Board books as well as the books recommended.
  • Correctly follow the notes to reduce the number of questions being answered in the exam incorrectly
  • Highlight and explain the concepts in details.


Samacheer Kalvi 12th Commerce All Chapter Notes PDF Download


Frequently Asked Questions on Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes


How to use Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix Notes for preparation??

Read TN Board thoroughly, make separate notes for points you forget, formulae, reactions, diagrams. Highlight important points in the book itself and make use of the space provided in the margin to jot down other important points on the same topic from different sources.

How to make notes for Samacheer Kalvi 12th Commerce Chapter 14 Marketing and Marketing Mix exam?

Read from hand-made notes prepared after understanding concepts, refrain from replicating from the textbook. Use highlighters for important points. Revise from these notes regularly and formulate your own tricks, shortcuts and mnemonics, mappings etc.
Share:

0 comments:

Post a Comment

Copyright © Samacheer Kalvi Books: Tamilnadu State Board Text Books Solutions About | Contact | Privacy Policy